Alison Congdon joined Vista Equity Partners in 2025 and is responsible for driving marketing and digital strategy across education, insights, campaigns and events.

Alison also oversees the development of an AI-enabled client engagement platform for Vista’s wealth clients.

Prior to Vista, Alison was Head of Global Digital and Americas Digital Marketing at PIMCO, where she also held roles in product management and client management in the U.S. wealth management business. Before PIMCO, Alison was an Associate in the Reinsurance Group at Goldman Sachs.