Jessica Cash joined Vista Equity Partners in 2017 and is a member of the private equity Endeavor team.

Jessica partners with management teams of emerging, high-growth businesses – working to accelerate market leadership, deliver unparalleled value to customers and unlock the potential of company employees. Before joining the Endeavor team, Jessica led the Vista Value Creation Team’s GTM practice. She also serves as Co-Chair of Vista’s Generative AI CEO Council, which launched in 2023.

Prior to Vista, Jessica spent 14 years at CEB, now Gartner, as Head of Sales & Marketing Solutions New Product Development, where she designed, launched and sold professional services products related to go-to-market. Jessica was also an advisor to CEB Ventures, a program designed to explore and invest in the bleeding edge of technology.

Jessica serves on the board of Generation Hope, focused on surrounding motivated teen parents and their children with mentors, emotional support and financial resources needed to thrive in college and kindergarten, thereby driving a two-generation solution to poverty. In 2019, Jessica launched Vista’s Women in Sales program and is the executive sponsor for Vista Pride, Vista’s LGBTQIA+ Employee Resource Group.